Avid & InnerCat

Summary

This compelling project emerged from a collaboration between InnerCat and AVID, a trailblazer in audio and film technology. Our film company, in conjunction with AVID, embarked on the creation of a hybrid video that seamlessly blended documentary style with branded content. The goal was to showcase AVID’s cutting-edge products while providing insight into the multifaceted endeavors of InnerCat Music Group.

Spanning a four-day production timeline, our team skillfully captured diverse locations and artists, utilizing our film studio, sound recording studio, home recording studio, and digital cinema technology. This approach allowed us to traverse the various facets of production offered by our production house, presenting an authentic glimpse into the day-to-day lives of our artists. Shot using our cinema cameras with  a handheld documentary style, the video not only displays authenticity but also incorporates a cinematic look and feel.

Post-production unfolded as we intercut various narratives, seamlessly weaving interviews, music, and voiceover—all crafted in-house. Our video editors undertook a particular color grading style to infuse the video with film-like tones and textures. Sound design and foley were curated at our state-of-the-art sound recording studio, culminating in a dynamic soundscape that elevated the video to new heights.

This collaborative endeavor between InnerCat and AVID, brought to life by ourcinema cameras, not only serves as a testament to technological innovation but also stands as a cinematic showcase of the artistic and technical expertise in our production house.

Technical Specifications

Camera: RED Ranger Helium – Digital Cinema Camera
Lenses: Arri Master Prime Lens Set
Support: Bright Tangerine Misfit Kick Mattebox, Dana Dolly, Easyrig
Lights: Arri Skypanel s60, Nanlux Evoke
Post-Production: Davinci Resolve, AVID Pro Tools, AVID Media Composer