Summary

Collaborating with Dime Bags and reggae band Mr. Mota on this branded commercial was a creative highlight. Building off the band’s hit single Hot Box, we reimagined the concept — this time using Dime Bags’ smell-proof bags as the literal “hot box.”

As a video production company that specializes in blending narrative storytelling with brand identity, we worked closely with both the band and the client to develop a concept that felt authentic to both. The result was a playful, music-driven ad campaign that stayed true to the song’s spirit while aligning perfectly with Dime Bags’ ethos.

This project stands as a strong example of effective music-driven brand content and product integration — where artist identity and commercial messaging come together to tell a cohesive story.

Technical Specifications

Camera:RED Ranger Helium 8k – Digital Cinema Camera

Lenses:Cooke miniS4i

Support:Teradek RT Motion Wireless Lens Control, Bright Tangerine Misfit Kick Mattebox, OConnor 2560

Lights:Arri Skypanel s60, Arri Orbiter, Astera Titan Tube

Post-Production: Davinci Resolve