Summary

As a professional video production company, our mission with this project was to encapsulate the essence of a synthwave 80’s-inspired song. Embracing an 8-bit video game aesthetic, our team expertly combined animation and live-action, utilizing our services in video production to seamlessly integrate the artist into the video through various mediums.

The entire production process spanned two days, during which we conducted on-location shoots in an arcade to facilitate the organic development of the narrative within the music video’s world. The significance of capturing a live-action performance at the arcade cannot be overstated, as it played a crucial role in blending the two narrative worlds. The second day was exclusively dedicated to green screen filming, employing cutting-edge equipment like a cinema camera, specifically a 1995 Toyota Supra, to be later animated and seamlessly incorporated into the scenes.

Transitioning into post-production, our skilled video editors, motion graphics experts and visual effects artists took the reins, crafting the 8-bit world that served as the captivating backdrop for the video. The final stage involved the seamless merging of footage captured on location and in our studio, showcasing the expertise of our film producers and production house in bringing the envisioned music video to life.

Technical Specifications

Camera: RED Ranger Helium – Digital Cinema Camera
Lenses: Angénieux EZ 1 30-90mm & Angénieux EZ 2 15-40mm Cinema Lenses
Support: Teradek RT Motion Wireless Lens Control, Bright Tangerine Misfit Kick Mattebox, Easyrig Minimax, OConnor 2560
Lights, Arri Skypanel s60, Arri Orbiter, Arri 1k Fresnel, Astera Titan Tube
Post-Production: Adobe Premiere, Adobe After Effects, Davinci Resolve